You already know what time it is! With a new year brings a new color of the year to consider using in your wedding.

With its raspberry redish tone that promotes a joyful and optimistic celebration, it is the perfect color to add to your special day.

Introducing the 2023 Pantone Color of the Year: Viva Magenta!

"In this age of technology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known." - Leatrice Eiseman, Executive Director Pantone Color Institute.




Past Pantone Colors of the Year

Looking back at previous colors of the year, it is clear that Viva Magenta is here to spice things up. It's a rich shade rooted in nature which makes it a powerful color that can be paired with many other colors in wedding bouquets, bridesmaids dresses, stationary, wedding cakes and of course, rings!

Viva magenta Wedding Color Palettes

As a color that comes from the bold red family, Viva Magenta can be paired with lots of different color combos! Such as vibrant secondary colors, neutrals, and of course lots of white! Or, if you'd prefer a more subtle color palette, it is a gorgeous accent color. Take a peek at some of our favorite wedding palettes featuring this unique, strong color.

Pin your favorites on your wedding board on Pinterest! Read on to be inspired.


Vibrant Viva Magenta Color Palette

There are many different ways to incorporate viva magenta into your special day. If you are looking for more of a vibrant, high-spirited vibe, then look into having a theme with bright colors like orange and yellow! This is a great option for beach weddings and weddings in tropical places.

Viva magenta, berry, and ivory

Viva Magenta Color Palette

This berries and cream colored wedding is another great way to bring viva magenta into your wedding. It's a more suttle option to still have that fun pop of color while also keeping things nice and chic!


Bold Very Peri Wedding Color Palette

Featuring hints of last years color of the year veri peri, this viva magenta inspired wedding shoot took place in Dallas and was featured on Bridal Musings. It showcases an abundance of blooms by R Love Floral. The inspirational images are credited to Alyssa Turner Photography.


We've curated some inspiration for bridal bouquets, bridal accessories, invitations, cakes and dresses. Our Viva Magenta jewelry recommendations are showcased too!

Viva magenta BRIDAL Bouquets

Here are some bouquet ideas that include viva magenta paired with a variety of other floral colors. Each one is a stunning option to carry when all eyes are on you as you make your way down the aisle.

Boho Bridal bouquet with Very Peri

Pops of viva magenta comes from pink roses and dahlias along with wildflowers, purple anemones and cornflowers

Bridal Bouquet with Viva Magenta

Credits: Jenhuangphoto

This picture perfect bouquet features an assortment of flowers including blossoms and chinese peonies.

Bridal Bouquet with Viva Magenta

Credits: UrbanStems

Check out this bridal bouquet from Urban Stems called "The Slone" with lots of fun textures and colors.

Bridal bouquet with succulents

Succulents, anemones, roses and thistle bring a variety of color to this boho bridal bouquet featured on The Knot.

Bridal Bouquet with Viva Magenta

Credits: UrbanStems

With a vibrant mix of purple, lilac and pink blossoms, this batch of flowers is called "The Unicorn".

Purple and magenta bouquet

Featured on Bridal Musings, this bouquet from a Dallas wedding pairs shades of purple, periwinkle and fuschia.


Don't forget about the fun little details! Here are some stylish Viva Magenta accessory ideas for you and your wedding party.

This viva magenta floral tie featuring paisleys is available for purchase on Amazon.

This large floral hair comb is perfect for your bridesmades. Available from etsy shop HairFlowersBrand.

Viva Magenta high heels

These stunning ruby heels with a fun ankle strap were available to buy from ForeverSoles (now closed).

Authentic meteorite set in a halo of gemstones make for the perfect jewelry statement for a wedding.

These handmade stud earrings are a nice and simple touch of viva magenta.  

Check out this pink and magenta hair clip available from etsy stop SymilaAccessories.

For the guys, take a look at these art deco raspberry pink socks. Perfect accent of viva magenta for the groomsmen.

Make your flower girl feel like a princess with this rainbow flower crown! Etsy shop ThePearledRose makes sure that this item is super flexible and can fit 1 year olds AND adults!

viva Magenta Wedding Bands

If you are trying to keep viva magenta involved in every detail, you've got the option to add some color to your wedding band! By choosing materials like warm red deer antler or even something as unique as flower petals, your wedding band is bound to make a statement. Showcased below are a few of our favorites.


Here are some of our pink/red engagement rings. Remember, if you find a design with a different stone, any of our rings can be customized to feature a different stone.

Viva magenta Wedding Invitations And Stationery

Make a memorable first impression with color coordinated wedding invitations. Set the stage for your big day by integrating your color theme into the design with an invitation designer, or design your own invitations with image assets from artists online.

Take a peek at these magenta floral invitations with mauve envelopes! Available from etsy shop DevonDesignCo.

Go a bolder route with strong hues of teal and raspberry with these lovely watercolor invitations from The Roche Shop.

Elegant Wedding Invites offer tons of different bridal invitation outlines including this purple and magenta floral design.

Paperlust offers these simple yet elegant invitations featuring hints of viva magenta in the flowers.

Viva magenta Wedding Cakes

Add pops of magenta to your wedding cake with frosting, floral and other fun creative elements.

Floral Layered Wedding Cake

Featured on Green Wedding Shoes, this gorgeous layered cake has a variety of color that comes from flowers such as dahlias and roses.

Funky Pink and Purple Wedding Cake

This funky 4-tier cake has fun designs and bold colors that your wedding guests will never expect!

White layered wedding cake with purple and pink flowers

Pictured by Alyssa Frost Photography, this classy wedding cake is a great example of a simple way to incorprate viva magenta into your wedding.

3 tier wedding cake with pink and gold designs and golden elephant statues on the top

credits: TheFrostery

Designed for a wedding at Merrydale Manor, this Turkish Ebru Art inspired cake is covered in a stunning hand-painted marble pattern.

Flower Variety flower decorated cupcakes


Not feeling a wedding cake? How about bridal cupcakes! Check out this burgundy and pink cupcake bouquet from etsy shop CALABASASCUPCAKECO (now closed).

3 tier pink orange and white wedding cake

credits: NutmegCakeDesign | JessicaCooperPhotography

This fondant style 3-tier wedding cake by NutmegCakeDesign has a vibrant yet elegant look.

Viva magenta Dresses

These gorgeous dress designs show how different shades and dress styles can help you bring Viva Magenta into your special day.

Long Viva magenta v neck dress

With a gorgeous V-neck and color, this dress by U Center Dress also has a flattering open back that you can't see in this picture! Check out their collection of bridesmaid dresses.

viva magenta bridesmaid dress

Kennedy Blue has a huge selection of dresses to choose from. Including dresses like "Natalie-Beaded" which is feature above. Fun fact: this dress also has pockets!!

The A-Line V-Neck Longsleeve featured above is available on Lavetir. Their fuschia pink, hot pink, and orchid colors coordinate well with viva magenta.

Lulus wedding collection has a bunch of uniquely stunning bridesmaid dresses like the one pictured above!

Check out this gorgeous rasperry colored bridal dress from Azazie, with spaghetti straps and an alurring leg slit.

When it comes to incorporating the 2023 Pantone color of the year into your special day, there are a variety of different ways. We hope you'll consider Jewelry by Johan to be your jeweler of choice no matter what color rings and accessories you're looking for.

Visit Jewelry by Johan on Pinterest for more wedding inspiration. You may also enjoy our Ultimate Guide to Gemstones by Color where you'll learn more about different colored stone options for rings.