When it comes to finding the perfect wedding bands, it’s easy to hop online and find A LOT of options. It can be quite overwhelming scrolling through the spectrum of styles at every price point to find YOUR perfect ring. But wait, before we get too deep into this topic, this article (rant) is for the consumers who strive to support small, US-based businesses who employ a family of artisans who truly make a high-quality item from start to finish! If that sounds like you, please read on and we’ll help you discern them from those that falsely claim to “handcraft” jewelry when, in fact, they are resellers of mass-produced, usually far lower-quality wedding bands.
Being a small business with mostly made-to-order items created in our own design and manufacturing center, it has become increasingly frustrating…infuriating really…with the dramatic increase in wedding band sellers that claim their rings are handmade. In reality, the bulk of them are resellers of low-quality, mass-produced rings made by overseas, sometimes domestic, suppliers. They keep a large stock of rings on hand or have a drop-ship arrangement with the supplier, which is why many can ship quickly. A key indicator of a reseller, but there are many more.